Friday, 11 December 2009

Evaluation of video

How did you use media technologies in the construction, research, planning and evaluation stages?

When researching into our task, we used the popular video website 'youtube' to look at existing music videos. Youtube displays endless varieties of videos covering multiple genres. This was useful in gaining ideas of styles and also looking at the music video of our song. We have provided a link on the blog to youtube, showing the video of our chosen song. When looking into posters and CD covers we used google images and google web search which provided us with some of the best CD covers of all times. We studied what was successful in these covers and applied the ideas to our own cover.

In order to film our project we had to use a hand held camcorder. As it was a small project run through college, the equipment was low cost and easy to use, however by using it correctly and creatively we were able to achieve the best results. We sometimes came across problems, such as running out of battery however, due to the simplicity of the equipment and our groups knowledge, we easily overcame these problems.

To log and capture the footage we shot we used the program Final Cut Pro (FCP) on the Apple Mac computers. FCP is quite a complex application to use, however as all of our group learned how to use it last year, we had no problems in editing our video. Firstly we had to capture all the individual shots off the camera and transfer them into the timeline. This was quite a time consuming process especially when we started cutting down the clips as we wanted them to change exactly to the beat. To cut the clips we used the razor blade tool which allowed us to be very specific with which frames we got rid of. We explored the various possibilities FCP provides and used the split screen option and also 'distortion' and 'glow' effects the vary the lighting, exposure and clarity of the shots.

For the construction of our CD cover and poster we used Photoshop. I found using Photoshop slightly more difficult than using FCP, although our overall product does not reflect this. For the poster, we had to grab a screenshot from our video using the 'Preview' application, we then transferred this to Photoshop and used it for the background. We changed the amount of focus on the picture so it look slightly blurred and applied a black and white gradient to it.

The blog has been a great way for us to record and analysis our progress and work. It has allowed us to take screen shots from our videos to display on the blog and stream videos as well. Teachers were able to look at the blog at any time and give us feedback or see if we were keeping to the deadline. Electronic recording is an easier and more simple way of logging work and is a perfect example of how media technologies has helped in the planning, construction and evaluation of our project.

Magazine Poster




This is the poster advertising the single of the song we have made a video for. We chose an image featured in our video as the background for the poster. We washed it out slightly using photo shop, so that is a black and white contrast. The patches of blue and orange still stand out on the image, therefore we have used these colours as the title and for peices of information. The date of release is in large, legible font, so that it will grab the buyers attention and is easy to read .We have included a link to the webiste, as a form of e-marketing showing, different variations in the media. The poster also includes information about the single and places where it is available to purchase. Overall the image is striking so it will grab the readers attention and it contains enough information for the reader whilst still following a minimalistic theme.

Overcoming The Barriers Of Production.

As we didn't have a massive multi-million pound budget to make extravagant sets or employe top actors we had to use of initative and creativity. For our sets and location we made the most of what was at hand, which was one of our friend's houses and as it was Sams house he was at hand to star as our main charcter. This proved very effective as he was friends with all the girls we used, so it helped to battle any arkwardnes and created good chemistry on set. The time we had was ample for filming,it was only when we got back into the editing studio and realised we may need to re-film some of the shots that we felt time was against us. In the end though we were able to make it look effective. The technology we had at hand was a hand held camera and a tripod, but these both prove sufficient with a certain degree of waiting to get the right shot, the only worry we had is that the battery ran flat over a weekend but we were able to attain a new one from college, we also made the most of the natural night provided by the double doors leading to his garden with only minimal control over this variable i think we picked a perfect time to film.

Analysis of other cd covers

CD covers from different genres contain different conventions, e.g. The cd cover for nickelback - dark horse, is dark and mostly black. This represents the rock genre. Also it shows a metal belt buckel, possibly to represent that this is a rock/metal peice of music.

The Lady Gaga genres are pop, electronic and dance.. The black and white cover is possibly a usual convention for these geres as beyonce also uses this convention on her cd "I am" . And also the backstreet boys album "Unbreakable" .

The Jason Mraz cd cover is conventional to other cd covers in the indie genre as it uses a plain background with an unusual picture as the cover. This is also used by ange & ris' album "not me" .

The coldplay cove "viva lavida" is an alternative rock genre. The cd cover is almost historical as it uses images of people in other centuries. This is not conventional to this genre but it is different and very few of the cd covers in the alternative rock genre are similar.

Creating our CD cover and sleeve

We are now in the process of designing and creating our CD cover. We have been carrying out some research into popular CD covers.
Some of the CD covers are quite plain and simple, yet visually striking such as the Lady Gaga and the Jason Mraz one. The fact that they are only black and white makes them easy to achieve yet bold so they stand out to the human eye.
Other covers, such as the Coldplay one, are more artistic and creative, this is harder to achieve, yet creates a busy atmosphere which may reflect the album.
The Nickleback album is quite ambiguous, the cover does not give a lot away about the band or the songs, this may be effective in creating interest and wonder amongst potential buyers.









Wednesday, 9 December 2009

Screen shots



< This was our closing shot. We tilted the camera up towards the sky to symbolise the closing of the song. We used an eye catching italic font to display the artist and song name, which eventually fades with the ending of the song




< This is an over-the-shoulder close up shot. The expression of the main actor is hidden, therefore creating an atmosphere of un known and wonder. Having close ups also varies the shot selection seen in the video.



< This was an effect we used on Final Cut Pro. It creates a 'glow' like effect and makes the shot more dynamic and visually interesting





< We have used the split screen effect to display various shots and pieces of information, but only displaying on one screen, therefore taking up time and looking more interesting.





< This is a wide shot showing the lead character centre frame, with 'the girls' either side of him.





< We used a garden as the basis for one of our locations. It provided good lighting and a large amount of space. It was easy to film in and was appropiate mis en scene for the shot.

Friday, 27 November 2009

Video Research

For our music video research we wanted to take a look into videos that were quick cutting with a lot of use of artificial light as this was the idea we had. So after viewing many videos we discovered a video by “tinchy Stryder – You’re not alone”. This uses a lot of quick cutting images to fit in with the beat. We also wanted to adapt some of the ideas from the original video as we wanted to avoid it looking like a video based around disjunction. So we used some of the similar costume and mise en scene such as Calvin Harris’ shades and the idea of using a lot of girls in the video.

Location

For the location of our music video we decided to use a simple everyday place. This was because the target audience of the song and of our video is the younger generation so we tried to make it so the audience could relate to it. We went on a wrecky with the camera and filmed a few possible locations throughout Manchester, such as china town and The Northern Quarter. After we assessed them as a group, we decided that these locations would clash with our ideas and create too much of a challenge as they were not quite places and many members of the public don’t like to be filmed. In the end we decided to use our friend Sam’s house and a street near by in Sale. This was good because we could take as long as we liked and had control over curtain variables on location such as light and sound. It also gave us the opportunity to easily go back and create the same atmosphere if we needed to re-film a scene that didn’t come out right in the editing suite, without a noticeable difference.

Costume Ideas




As the general look of Calvin Harris is quite quirky, we decided to make the general look of our guy the same. By using bright colours and unusual accsesories we pulled off making our own guy look quirky but not stupid as he pulled it off quite well.

Firstly we used glasses which stand out alot and follow with the 'retro' look and feel of the song. We got the idea of using glasses from the actual artist of the song, Calvin Harris. In many of his songs he is featured with a certain pair of glasses and are easily recognisable by many people. (As seen above).
We also used a bright orange headband which follows with the quirky look and makes the video unique as although weird headgear is used in the Calvin Harris video's, they haven't used a sweatband in them.




The Main Plot

The song we have chosen to use for our music video task is ‘The Girls’ by Calvin Harris.
The style of the video will be narrative as the video will have a relation with the lyrics of the song. The song is about a guy who thinks he can get any girl he wants and is portrayed by the lyrics ‘I get all the girls’. The idea behind our video is from the song lyrics and therefore will contain 1 guy with a lot of different girls.

The video opens with all the girls getting ready early in the morning, doing their hair and make-up, to go and meet up with the guy. In the song there are numerous different girls mentioned and we try to use these lyrics by making all the girls look like the ones that he is singing about. E.g. Brown haired girls, Blonde haired girls, Big girls, Skinny girls ECT. All together there are 15 girls mentioned and therefore would be 15 shots of all the girls. Unfortunately we couldn’t find 15 girls, so we used 6 instead but which didn’t fit the criteria of the song girls.

In the next shot we are taken to the guys house were he is has just woken up. He gets up and heads to the bathroom to get ready to meet all the girls. The fact that he gets up a lot later than the other girls shows that he thinks he doesn’t have to make too much of an effort. He then returns from the bathroom in his cloths moves over to the mirror to check himself out. Whilst putting the final pieces of his outfit together, which are a bright orange sweatband and matching sunglasses, he catches a look of himself in the mirror and obviously likes what he can see (himself), winks, and goes to pick his phone up to txt all the girls. It then splits to a cross section of all the girls showing that they have received his txt.

Finally he leaves the house and starts to walk down the middle of the street. Then one by one without his consent, they all leave one by one from different houses down his own street to join him walking. By the time he gets to the end of the street he realises all the girls are there with him, puts his arms around them, and smiles to himself.

The next scene is of the guy sat on a bench, talking to the girls one after another. As one girl gets up to leave, another one joins him. This shows how eager all the girls are to talk to him and he can control when he sees the next one.

The chorus is basically all the girls flirting with the guy and trying to get to him. For example when the guy is stood on one side of the glass and the girls are on the other, they are pushed up against the window and are trying to get to him through the glass.

The final shot is of the guy looking round all the girls, this is to show that they are waiting for him to choose from between them. As he is walking around them all he checks them all out individually to show that he can have any of them. This also ties in with the lyrics ‘I get all the girls’.

Research




We are now researching different magazine covers to find out what aspects we need to create our own. We will be using adobe photoshop to create the magazine cover and then will upload it. We will be usin a pictre of sam ( the main actor) with calvin harris' glasses on as the main picture, but will not centre the magazine around just the song. We will include other aspects as other artists and different interviews etc, to make it look like a genuine magazine cover. After this is completed, we are going to create a podcast to upload with an interview with the director. This will include the director talking about the aspects of the music video and how it was produced etc.. Finally, we will make a cd cover to upload, this will also be done in adobe photoshop. And will feature a picture of the actors and the cd title. it will include alot of colour, and also a "bonus disc".

Met the deadline

Today we finished editing, except for a few final tweaks. The final deadline was today, and we were successful in completing our time line for this date. Being able to meet the deadline has showed hard work, good time planning and that we worked well as a group.
We have incorporated fast cuts, fade aways and lighting effects in our video to make it look striking and effective and to bring some dynamics to the project. Overall, we found using Final Cut Pro very useful and simple and we were able to explore the various possibilities it offered with ease. We sometimes came across problems with poor pixelation of images and faulty mis en scene, however we were able to solve these by varying clip size and exposure and using the different effects on offer.

Wednesday, 25 November 2009

Calvin Harris - The Girls Original Video

http://www.youtube.com/watch?v=Q-tAlG5iJ4Y

Tuesday, 17 November 2009

Evaluation of the Video

What have you learned from your audience feedback?

During the editing period of our video production, we consulted some of the other members of the class and people who had been involved in the acting stage of production to see what they thought so far. From this we drew a lot of positive and some constructive feedback. Although they thought most of the video was good, they did say some more effects could be used to make it more relevant to the genre and some of the shots could be made a little shorter to prevent tedium whilst watch our production. We found this relevant because the people we were asking were of a relevant age group and enjoyed this certain type of genre.

So after learning this we had a meeting within the group with final cut pro on the screen to see what we could do to correlate with our audience demands without deviating from having the video in relevant sync to the lyrics. We decided our discussion to use a combination of bright colours because of the 70’s theme and quick cut flashing images to try and incorporate a more fun disco theme to appeal to a younger audience. We also decided to chop up some of our longer shots using the razor blade tool and play around with the colour contrast to try and prevent it to try and make the longer shots less boring.

After we had made these changes we finished the rest of the editing with the early feed back in mind, then went back to the same age specific range of people which we have filmed and you can view on our blog. This time round we asked them questions specifically related to the video. We received very positive feedback with minimal criticism. From this we also decided to make our CD and magazine cover similar to the video itself, playing around with different colour ideas and making it appealing to the younger age rage.

As a group we think asking outsider people what the thought post completion was a good idea as it has helped us develop our product to a higher standard which has benefited us as it now appeals to our target audience more so now than originally.

Wednesday, 4 November 2009

Song choice

We had alot of controversy as to which song we should pick. We started our filming in relation to the song Do It Again by the Chemical Brothers. Then we changed the song to Dont Stop by Inner Party System. But kept the footage from the first part of filming as we thought it would also go well with this song. In the end, we decided to change the song to "The Girls" by Calvin Harris. And also made a new plan to match with the song. The plan will be written in a later post. We are going to film for this song on sunday as it is to be filmed in an avenue in sale and the actors are all available on this day. After this is filmed, the rest of our lessons will be used for editing and finishing this blog.

About the song "The girls"

The Girls is the second single of Scottish-born electronica musician Calvin Harris. It was released on June 4, 2007, and precedes the release of his debut album, I Created Disco. The Girls was Harris' highest charting single on the Official UK Top 40, as of 10 June 2007, The Girls has reached a peak of number 3 in the charts since its release. Many different versions of the song have been made. Acapella Version, Album Version / Original Mix, Acoustic Version, D La Rock & Niels Von Geyer Remix, Groove Armada Dub, Groove Armada Remix, Molella Remix, Micky Slim's Bomb Squad Mix, Napster Live Session, Pete Tong Radio 1 Session, Pornocult Remix, Pornocult Remix Edit, Q Live Session, Radio Edit, Samuele Sartini Radio Edit, Samuele Sartini Remix, Stonebridge Remix.

Wednesday, 14 October 2009

Progress so far

We have decided to choose the song 'The Girls' by Calvin Harris to use for our music video.
We are doing a narrative theme following the lyrics below:

I like them black girls
I like them white girls
I like them Asian girls
I like them mixed race girls
I like them Spanish girls
I like them Italian girls
I like the French girls
And I like Scandinavian girls
I like them tall girls
I like them short girls
I like them brown hair girls
I like them blonde hair girls
I like them big girls
I like them skinny girls
I like them carrying a little bitty weight girls
Now baby (baby)
I've got alot of love to give
And I've been over over-subscribed with relationships
See you've got (you've got)
A little thing I haven't seen before
But I must warn ya
That I can't help but play around for sure, for sure
Because I get all the girls I get all the girls
I get all the girls I get all the girls
I get all the girls I get all the girls
I get all the girls I get all the girls
I get all the girls I get all the girls
I get all the girls I get all the girls
I get all the girls I get all the girls
I get all the girls I get all the girls
Now maybe (maybe)
I can learn to settle down one day
But right now I'm living life to mess around and play
See you've got (you've got)
A little thing I haven't seen before
But I must warn ya
That I can't help but play around for sure
I did it before
(Chorus)
I like them black girls
I like them white girls
I like them Asian girls
I like them mixed race girls
I like them Spanish girls
I like them Italian girls
I like the French girls
And I like Scandinavian girls
I like them tall girls I like them short girls
I like them brown hair girls
I like them blonde hair girls
I like them big girls
I like them skinny girls
I like them carrying a little bitty weight girls
(Chorus)

We are going to be following one main actor as he attempts to pick up different girls, as the song suggests.



..............................

October 21st 2009

The song 'The Girls' is 3 minutes, 56 seconds long. We have devised a plan and story board of shots that will fit this time suitably and effectively and that will compliment the beat of the song.

Our plan is as follows:
We open with a medium shot of the main character in bed. (4 seconds long)
There is a jump to an over the shoulder medium shot of a girl's reflection in the mirror of putting makeup on (3 seconds)
This then jumps to 5 similar shots of girls putting make up one. (Each lasting 3-4 seconds, with the final one lasting 6 seconds)
We then track the main actor as he gets out of made. The medium shot of him getting out of bed is made into an extreme close up as he walks past the camera. (7 and 8 seconds)
The camera will then pan the actor as he walks in and out of the bathroom, the mis en scene will change as he exits with a different outfit on, symbolising the passing of time. (6 seconds)
There will be a close up from behind of the actor putting on a headband. (9 seconds)
There will then be a medium close up of the actor putting on sunglasses (4 seconds)
Over shoulder shot to a close up of a mobile phone writing a text (4 seconds)
You will then see all the girls receive the text message. (Either 1 seconds shots x 7 or a split screen shot, lasting around 7 seconds)
We will then have the actor walking down a road being joined by all the girls. It will be a long reverse track shot. (30 seconds)
One by one the girls enter and exit the frame and sit on the bench with the actor. (30 seconds)
The actor will then appear right of screen sitting on a sofa on the phone (3 seconds)
This will jump to a wide establishing shot of all the girls walking around the garden on the phone (5 seconds)
Then a medium/long shot of the actor leaning against a window, the other side from the girls. ( 3 seconds)
We the jump back to the sofa shot, but this time the actor is surrounded by all the girls. (4 seconds)
There will then be a wide shot in the bedroom with the actor and the bed, again surrounded by the girls. (3 seconds)
Jump back to the same garden shot with the girls. (4 seconds)
Jump back to the same window shot with the girls. (4 seconds)
Jump back to the same sofa shot with actor alone. (4 seconds)
Then we will have an over the shoulder long shot of all the girls standing in front of the actor. We want to cut the shots quickly and arrange them randomly. (About 1/4 of a second x 45? shots)
You will then see the same shots, but lasting for one second. The last shot of the girl will carry on for 4 seconds as a close up.
Back to the garden with a tracking shot following the actor walking around the girls (13 seconds)
A reverse tracking shot, looking back from the main actor surrounded by the girls, close up developing to a wide shot. (8 seconds)
Panning shot around the circle of girls. (4 seconds)
Panning shot of the same shot but going from a high to low angle and tilting up into the sky. Fade out and titles. (9 seconds)

We have listened to the song and tried to fit our shots so that they will change and develop with the beat, but also so that we will have a variation of shot lengths and shot types.

A summed up, detailed synopsis will follow soon.